Why Strength Coaches Should Know About “Productive Disruption”

Most people hate change. To the majority of people, the thought of altering processes, ideas, skills, rules, etc. is horrifying. It’s easier to just remain stagnant and comfortable where you are in life, just moseying right along. Notice I said most people. If you’re reading this, you most likely are a strength coach, which automatically […]

How trainers Can Create Sustainable Behavioral Change with General Population Clients

You’re excited, you just met with a new client for the first time. You’ve established their medical history, BMR and nutritional needs, and determined movement patterning through various screens. They’ve assured you that they’re motivated and ready to work, and want to get started as soon as possible. You set off to work on your […]

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