TeamBuildr is Lowering Prices. Here's Why.

Blog written by Hewitt Tomlin, CEO of TeamBuildr

I just finished an article in the Wall Street Journal stating that +60% of American companies plan on raising prices again this year. As someone with 3 kids myself, it’s not really what I wanted to hear. Unfortunately, it seems like the norm these days.

However, it reminded me that I did something important at TeamBuildr this year… lowered our prices on the Platinum and Platinum Pro plans while keeping prices fixed on the lower plans. 

This is a definitive decision, not a temporary discount.

Over the past few months, we did 2 things:

Examined the market’s response to our current pricing, and… 

Conducted a rigorous audit of our operations and focused on one question: "Are we operating with the lean, focused efficiency that defined our early days?"

The answer:

The S&C market needed price relief.

And …

Efficiency is our key to delivering accessibility and value

So we got to work: Streamlined workflows, cut the non-essentials, and reinvested every ounce of energy into what truly matters: building great software that helps coaches and athletes train better.

The result was lower prices on Platinum and Platinum Pro plans (down $400/yr. & $800/yr.).

When I announced this to our team, I heard an audible sigh of relief. It was like they couldn’t wait to go tell our customers and prospects that help was here.

Most importantly, this felt right. Not like the conclusion of a deep analysis or study. Just intuitively the right thing to do in today’s economic environment. And our company found a way to make it possible by examining ourselves first.