Case Study: How Andrea Alamo Scaled with TeamBuildr Strength + OS

When Andrea Alamo took ownership of her gym, she was all coach.

Today, she’s an operator.

And that shift from being stuck in day-to-day coaching to leading through systems is exactly what has helped her gym run better, grow smarter, and feel more professional.

Here’s how she uses TeamBuildr Strength + TeamBuildr OS together to make that happen.

Meet Andrea Alamo

Andrea Alamo is the owner of 410 Fitness in Baltimore, Maryland, a group-based strength and conditioning gym.

“Our average age is 40. We’re about 60–65% women,” Andrea shares. “Athletic level ranges from total beginner to somebody who almost qualified for the Olympics… but the common thread is that our clients are really just trying to stay fit for their lives outside the gym.”

Her programming has evolved over the years from a CrossFit-style background into more classic strength and conditioning, and that evolution required better tools.

The Turning Point: Taking Ownership of Programming

Before switching to TeamBuildr, Andrea outsourced her programming and used another platform for both workouts and CRM.

“I used to outsource all of our programming… and I would just take workouts and basically copy-paste them into boxes.”

But it wasn’t aligning with her gym’s direction anymore.

“It just wasn’t aligning with our goals.”

She wanted:

• Full ownership of programming
• Better tracking capabilities
• A system that matched her coaching philosophy
• Less complexity on the admin side

TeamBuildr gave her that.

Why TeamBuildr Strength Felt Different

Andrea first explored TeamBuildr years ago after being introduced to it through a mentor. What stood out immediately?

“It just looked really fun. As somebody who programs, it looked really fun.”

But beyond that, it was intuitive and powerful.

“I just found it really intuitive and really robust. The tracking capabilities… the ability to track individual movements and circuits in the way that I wanted to just kind of spoke the same language as my programming style.”

Instead of copy-pasting circuits into generic boxes, she can now:

• Group movements
• Superset exercises
• Color-code sessions
• Build circuits
• Track individual lifts
• Program percentages automatically

She even built out a full pull-up progression series and trained her coaches on how to use it.

“It was very simple… it feels very easy.”

What used to require spreadsheets and extra tools now happens directly inside the platform.

From Excel Chaos to Functional Simplicity

Andrea still loves Excel, but she doesn’t need it anymore.

“The app, the calendar, to me, isn’t so far off from an Excel sheet that it feels foreign. I actually use the month view. I can see the whole month.”

And here’s the key:

“The fact that you can drag copy, take a three-week cycle, and copy it to another it’s like a way more functional version of Excel.”

Instead of building programming in multiple places and transferring it over, she now:

• Builds directly in TeamBuildr
• Uses drag-and-copy cycles
• Programs percentages automatically
• Avoids manual math
• Spends significantly less time managing it all

“I just spend a lot less time using it.”

That time savings matters.

Because Andrea isn’t just a coach she’s running a business.

Simplifying Operations with TeamBuildr OS

On the CRM side, Andrea previously used a system with “like 500 features” most of which she never used.

“I used probably like five of them.”

What she wanted instead?

Something clean. Simple. Efficient.

With TeamBuildr OS, she found it.

“There’s fewer steps, fewer clicks… it’s just very, very clear.”

Daily Use of OS Includes:

• Onboarding new members quickly
• Scheduling classes in advance
• Setting up memberships once and not touching them again
• Managing free trials
• Extending credits when needed
• Tracking personal training sessions
• Adding color-coded notes and tags

“I built my memberships and my schedule one time months ago, and I haven’t touched that.”

That’s the power of systems.

The Payroll Feature That Changed Everything

One feature Andrea highlighted immediately?

Payroll.

“The payrolling feature is incredible.”

Before:

• Add up classes manually
• Multiply by pay rates
• Use a calculator
• Double check everything

Now:

“I just set the timeframe, and here’s how much I owe them.”

For gym owners juggling payroll, classes, and coaching this is the kind of feature that gives hours back each month.

Creating a Better Client Experience

The bundle doesn’t just help Andrea, it elevates her members’ experience too.

“People love the tracking.”

And importantly, she customized it to fit her culture.

“They love that they’re not put up on a leaderboard because I decided not to.”

Instead, members:

• Log workouts in real time
• See one-rep maxes calculated automatically
• Train off percentages without doing math
• View a clean monthly calendar of workouts
• Receive weekly recap emails of what they completed

“The visuals, the user interface… people are having fun tracking.”

Even better?

“I’m actually getting more people engaged in logging now than I was before.”

When members see progress clearly, they stay longer. They buy in more deeply. They come back.

From Coach to Operator

Perhaps the biggest shift for Andrea hasn’t just been technological, it’s been strategic.

When she first bought the gym:

“I was all coach.”

But that came at a cost.

“I also had no time to develop the gym.”

Now?

“If I had to describe in one word what I do, I would actually say operations.”

Because the systems handle the repetitive work, she can:

• Develop her coaches
• Think big picture
• Improve processes
• Step out of constant admin mode
• Be more hands-off day-to-day

“My day-to-day involvement in the admin is a lot less now. So I’m more big picture operations, making sure things run smoothly. And that’s really what I wanted.”

That’s what sustainable ownership looks like.

Why the Bundle Works

TeamBuildr Strength + TeamBuildr OS together create alignment between:

• Programming
• Member tracking
• Scheduling
• Payroll
• Staff management
• Client experience

Instead of duct-taping spreadsheets, apps, and notes together, Andrea now runs everything through one clean ecosystem.

“It’s automated on their end… the custom logo for the app is really cool and elevated. It made us look more professional.”

Professional systems don’t just make things easier internally they elevate how your gym shows up externally.

Advice to Gym Owners Still Duct-Taping Systems Together

If Andrea were talking to a gym owner managing everything through spreadsheets and scattered tools?

“It just is a way more functional version of Excel… and it’s fun. I have fun using it.”

But more importantly:

“I just spend a lot less time using it.”

And that’s the real ROI.

Less time clicking.
Less time calculating.
Less time troubleshooting.
More time leading.

The Bottom Line

Andrea didn’t just adopt new software.

She built systems.

And those systems allowed her to transition from overwhelmed coach to strategic operator — without sacrificing programming quality or client experience.

When strength programming and gym management live under one roof, everything becomes simpler:

• Coaches get clarity
• Members stay engaged
• Payroll runs smoothly
• Operations scale
• Owners get their time back

And that’s exactly what Andrea built at 410 Fitness.