How Brunswick High School Transformed Large-Group Training

Introduction

At Brunswick High School, managing strength training for large groups of student-athletes once meant juggling Excel spreadsheets, handouts, and workarounds. While it got the job done, the process was inefficient, clunky, and difficult to scale.

That all changed when the Brunswick Strength team adopted TeamBuildr. What started as a leap of faith turned into one of the most impactful decisions they’ve made—modernizing their approach to training delivery, athlete engagement, and performance tracking.

Challenges

Running a high school strength and conditioning program comes with built-in complexity: multiple classes, dozens (or hundreds) of athletes, varying training levels, and limited time. Before TeamBuildr, Brunswick relied heavily on Excel to organize workouts and track progress.

But the Excel system had its limits:

• Manual input and printing consumed valuable time.
• Version control issues created confusion when workouts changed.
• Paper handouts got lost or damaged.
• Real-time data tracking was nearly impossible.
• Progress updates relied on periodic manual reviews.

Solution

TeamBuildr offered Brunswick a comprehensive solution that streamlined everything:

• Digital workout delivery replaced Excel and paper handouts. Coaches can now push programming directly to each athlete’s calendar—accessible via app or web.
• Real-time logging empowers athletes to input their own results immediately after each set, giving coaches live visibility into effort and performance.
• Leaderboards automatically update when athletes hit PRs, sparking competition and engagement across training groups.
• Copy and calendar features allow coaches to quickly duplicate workouts across multiple groups or adjust plans in seconds.
  Team feed functionality helps keep all athletes informed and motivated with announcements, shoutouts, or important changes.
  

“I never thought I would make the switch … but it was the best decision I’ve made.”

The coaching staff, initially hesitant to move away from Excel, quickly realized how much time and energy TeamBuildr could save—not just in programming, but in communication, accountability, and results tracking.

Results

Brunswick’s shift to TeamBuildr did more than eliminate Excel headaches—it transformed the entire training culture.

Athlete ownership skyrocketed as students began tracking their own workouts and watching their performance improve.
Coaching became more strategic, with more time spent observing, adjusting, and interacting on the floor rather than managing logistics.
Consistency improved across all classes and groups. Whether it’s an off-season team or a PE class, every athlete now has access to the same structured system—and their data stays with them year to year.

“If you’re on the fence about switching from Excel to TeamBuildr, take it from us—it’s worth it.”

TeamBuildr helped Brunswick scale their programming, engage their athletes, and reclaim hours each week that used to be lost to spreadsheets. By going digital, they gained a professional-grade system that delivers results—without losing the personal touch that defines great coaching.